Landing Page Briefing

One Page. One Goal.
More Conversions.

A high-performing landing page guides visitors toward action. To craft persuasive copy and build the right structure, we need to understand your offer, your audience, and what inspires them to say yes. Please share as much detail as possible.

Your Contact Details

Your Full Name*

Email*

WhatsApp*

Page Goals

O que a página precisa fazer o visitante fazer

What product or service will this page promote?*

e.g., mentoring, consultation, online course, website quote, appointment, or a specific product.

What is the main action you want visitors to take?*

What should the main call-to-action (CTA) button say?*

e.g., Chat on WhatsApp, Book a Consultation, Buy Now, Request a Quote.

Audience and Pain Points

Para quem essa página está falando

Who is the ideal audience for this page?*

Describe who they are, what they are looking for, and the problem they want to solve.

What is your audience’s biggest challenge right now?*

What motivates them to look for a solution now?

What outcome does this person hope to achieve?

What will change in their life or business?

What might prevent visitors from taking action?

Price, lack of trust, uncertainty, limited time, or questions about the service.

Social Proof

Do you have testimonials, screenshots, results, metrics, or reviews? optional

📎Prints e vídeos de depoimentos devem ser enviados por e-mail para contact@phivia.com.br após este briefing.

Your Offer

How would you describe this offer to your ideal customer in a few sentences?*

What do they gain by purchasing or hiring you?

Why should visitors trust you to solve this problem?

Experience, qualifications, years in business, results, and clients served.

What makes your product or service different from other options?

Your approach, speed, guarantees, support, specialization, and more.

Main Page Headline

If visitors spent only five seconds on your page, what should they understand? Think of a promise, benefit, or transformation.

Pricing and Terms

What is the price of your offer and how can customers pay?

e.g., $497 upfront | 12 monthly installments | subscription plan | custom quote.

What exactly does the customer receive?*

Specify what is included: sessions, meetings, months of access, support, resources, and delivery timelines.

If this is a course, which modules or topics should be featured? optional

What bonuses would you like to offer, and what does each include? optional

Include the value of each bonus if you know it.

Are there any deadlines or limited-availability offers? optional

e.g., Enrollment closes on a specific date, limited seats, bonuses expire, or the price increases later.

Policies

Do you already have privacy, exchange, or refund policies? optional

Visual Style and References

Examples of landing pages you like optional

Share pages you find clear, professional, or persuasive. They do not need to be from your industry.

Do you need any specific features? optional

Do you already have photos, a logo, or other visual assets? optional

📎Este formulário não envia arquivos. Encaminhe fotos, logotipo e materiais em alta resolução para contact@phivia.com.br.

Should the page follow your existing visual identity (logo and brand colors)?

Yes, I have brand guidelines No, I need help

Additional Information

Is there anything else you would like us to know about the project? optional

We will get in touch within one business day after receiving your form.

One Page. One Goal.More Conversions.

Your Contact Details

Page Goals

Audience and Pain Points

Social Proof

Your Offer

Pricing and Terms

Policies

Visual Style and References

Additional Information

Seu próximo cliente pode estar procurando por você agora.

Solicite um orçamento gratuito e veja como um site profissional pode ajudar sua empresa a conquistar mais credibilidade e gerar mais contatos.

One Page. One Goal.
More Conversions.

Seu próximo cliente pode
estar procurando por
você agora.